Dentro de la fábrica de Revell: Cómo se abandonó el imperio estadounidense de maquetas

The fascinating complete story of Revell, the company that made plastic an essential part of the childhood of millions of American children. From its founding in 1943 by Lou Glaser in Venice, California, until its closure in 2018, Revell dominated the plastic model kit industry. It sold millions of kits of the USS Missouri, warplanes, Ed “Big Daddy” Roth custom cars, Rat Fink, nuclear submarines, and more. Its boxes with the famous yellow “S” logo were a part of the lives of entire generations. This is the story of how a company born from postwar plastic waste created a golden age of model making, fiercely competed with Monogram, survived seven owners… and finally ended up as a German brand. A story of passion, precision, innovation, ambition, and decline. For everyone who ever built models with the smell of Testors glue, nail clippers, and a lot of patience. Did you build Revell as a kid? Tell me in the comments which kit you got first. ⏰ Duration: [Insert duration] 📦 Models • Business History • 80s-90s Nostalgia #Revell #PlasticModels #ToyHistory