K33 targets big Nordic clients, not bound by borders

K33's CEO explains what its new MiCA licence means — and why he's not chasing retail customers in the Nordics. In this exclusive interview, Kaupr's Morten Myrstad sits down with K33 CEO Torbjørn Bull Jenssen to break down what the company's new MiCA licence actually means, how K33 plans to use it, and where it's headed next. Bull Jenssen explains why K33 is prioritising the Nordics first — targeting wealthy private clients, family offices and institutions rather than competing for retail customers with the likes of Firi and Safello — and addresses why Bitmynt, Norway's first crypto company, shut down just a day before this interview. 📖 Read the full story on Kaupr, available in Norwegian, Swedish, Danish and English: www.kaupr.io/en/news/k33-targets-big-nordic-clients-not-bound-by-borders 🔔 Subscribe to Kaupr Today — get smarter on onchain finance, six days a week, across the Nordics and Baltics. Website: https://www.kaupr.io - — our content hub with ongoing news and analysis on onchain finance #MiCA #K33 #CryptoRegulation #NordicFinance #Bitcoin