Why People Lose Interest When You Make Them Work to Understand You

The fastest way to lose a sale is to make people work to understand you. Best selling author Donald Miller breaks down why cognitive load kills conversions and how simplifying your language increases trust and action. Using a real product example, he shows how small messaging shifts dramatically improve engagement. If customers seem confused about what you offer, this is likely the fix. To get help creating messaging that sticks, attend the next StoryBrand Your Business Live workshop (Sep 1-2 2026) where you'll get in-person training from Don Miller and hands-on help from a StoryBrand Certified Guide: https://storybrand.com/live/?utm_medi... 📕 GET THE BOOK: “Building a StoryBrand 2.0” by Donald Miller ⭐ Over 1.4 million copies sold Learn the most trusted framework for marketing that cuts through noise in today’s marketplace. 👉 https://storybrand.com/building-a-sto... — — — — — — — — — — 🎟️ STORYBRAND YOUR BUSINESS LIVE WORKSHOP The #1 messaging workshop for businesses. Join Donald Miller in Nashville and walk away with a complete marketing and messaging campaign you can start using immediately. 👉 https://storybrand.com/live/?utm_medi... — — — — — — — — — — CONNECT WITH STORYBRAND: 📸   / storybrand   💼   / storybrand   EXPLORE MORE: 🌐 https://storybrand.com/?utm_medium=so...