GEO vs SEO vs AEO Explained

AI is answering your customers' questions before they ever hit your website. So how do you make sure it's answering with you? Rory Mason breaks down the three acronyms taking over marketing right now: SEO, GEO and AEO. What they actually mean, why AI Overviews changed the game, and how to make sure ChatGPT, Claude and Gemini are recommending you — not your competitor. Here's the bit most people get wrong: SEO isn't dead. It's the foundation everything else is built on. GEO and AEO don't replace it, they build on top of it. Skip the fundamentals and there's nothing for AI to find in the first place. In this video, you'll get: 00:00 - 03:22 - Introduction 03:22 - 05:15 - Why do people think SEO is dead? 05:15 - 07:18 - What is Generative Engine Optimisation (GEO)? 07:18 - 08:50 - Is AEO & GEO similar or different? 08:50 - 11:32 - How is getting cited in an AI answer different from ranking No.1 on Google? 11:32 - 15:06 - How can businesses measure if AI is recommending them? Why AI Overviews have changed click-through rates, and why that's not the whole story The real difference between GEO (generative engine optimisation) and AEO (answer engine optimisation) Why niche brands have a bigger shot at being featured now than they ever did in traditional search A free way to check your own AI visibility, no £1,500-a-month tool required Why reviews matter more than ever, and always have This is part of our Outcome Marketing series — where we break down what actually moves the needle, minus the jargon. Want to know where you stand? Head to https://21degreesdigital.com and find out. #SEO #GEO #AEO #GenerativeEngineOptimisation #AISearch #DigitalMarketing #OutcomeMarketing