"Onboarding, Identity, & Integrations": Publicis-LiveRamp and the Data Ecosystem

In this episode of A Coffee With... Ruben Niet, founder of digitalAudience, joins ExchangeWire's John Still over a black coffee to chat the Publicis-LiveRamp deal and its impact on Europe's data ecosystem. Ruben Niet joins ExchangeWire again a year after his famous TraderTalk on data collaboration to discuss digitalAudience’s position amid the Publicis-LiveRamp deal and broader data ecosystem changes. He explains the European impact of LiveRamp’s US-centric model and breaks down the key components of its technical stack: onboarding, identity, and integrations. TraderTalk:    • digitalAudience's Ruben Niet on Data Colla...   digitalAudience is experiencing increased inbound interest, suggesting momentum and tailwinds from this development. With AI intensifying the importance of data, fragmentation and regulatory scrutiny remain challenges for European players. Industry-wide, a significant opportunity lies in educating brands to dramatically increase first-party data utilisation. 0:00 Introduction 1:06 Publicis-LiveRamp's impact on the data ecosystem 4:15 Technical breakdown of the LiveRamp stack 8:41 Future development of the European market #adtech #media #agencies #data #coffeechat