He Managed Google's Own Ad Budget for 3 Years | BTS EP. 14 ft. Anand Chakravarthy

In Episode 14 of Beyond The Script, I sit down with Anand Chakravarthy, also known as Andy, Chief Growth Officer at Omnicom Media India, to understand how India’s advertising industry really works. India’s ad industry is now worth ₹1 lakh crore+, and digital has grown to nearly 48–50% of all advertising spend. But TV still remains powerful, contributing around 35–36% of ad spends. Andy breaks down how brands decide where to spend hundreds of crores, why media planning is driven by data and not gut feeling, how Google thinks about marketing, and what young founders should understand before building a media or marketing company today. What you’ll learn in this episode: Where India’s ₹1 lakh crore+ ad money really goes Why digital has overtaken traditional media Why TV is still not dead How brands decide where to spend ₹100 crore Why marketing starts with business objectives The importance of mental, physical, and digital availability Why YouTube ads work beyond likes and comments What Andy learned while working on Google’s marketing How young founders should think about building a media company Why AI-led media solutions can become a real opportunity Why there is no shortcut to making big money About Beyond The Script Beyond The Script is a long-form conversation podcast hosted by Ansh Vashistha, Co-founder & CEO of QuickReel, where we go beyond polished founder stories and unpack the real decisions, struggles, frameworks, and mindset behind building companies, careers, and categories in India. Anand Chakravarthy Links: LinkedIn:   / anand-chakravarthy-910ab517   Omnicom Media India: https://omnicommedia.com/india Follow Beyond The Script: YouTube: @anshvashistha Ansh Vashistha Links: LinkedIn:   / anshvashistha   Instagram:   / ianshvashistha   X: https://x.com/anshvashistha Email: [email protected] #BeyondTheScript #AnandChakravarthy #OmnicomMediaIndia #Advertising #Marketing #MediaPlanning #GoogleMarketing #IndianStartups #FounderPodcast