TikTok Auctions Playbook: $2k in 2 Hours + 500K Likes | Brayden Flack Interview
What happens when a reseller stops moving bulky inventory and starts turning live selling into a real business model? In this episode, Brayden Flack breaks down how he went from flipping rugs and women's heels out of a storage unit to building a fast-growing live-selling business around grocery liquidation, protein bars, and TikTok auctions. This is a conversation about recommerce, modern QVC-style selling, product velocity, audience-building, and why live commerce might be one of the most underrated opportunities in e-commerce right now. Topics We Covered: How Brayden got into recommerce and live selling Why he moved from Facebook Marketplace to TikTok live auctions Selling 17,000 Built Puff protein bars and finding product-market fit How to structure live auctions, offers, likes, and scarcity Why grocery and consumables are so powerful in live commerce The massive opportunity for brands to use TikTok auctions for dead inventory Live selling is not a side show anymore. It is becoming a real channel for moving inventory, building community, and creating demand in real time. If you are in e-commerce, retail, liquidation, or brand building, this episode is a must-watch. — — — Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Postscript - https://postscript.io/sms-benchmarks?... AMP - https://postscript.io/sms-benchmarks?... Seguno - https://www.seguno.com/?utm_source=Ec... Insense - https://insense.pro/?utm_source=Ecomm... Follow Ecomm Cowboy: https://x.com/ecommcowboy / ecommcowboy / ecommcowboy / ecommcowboy https://open.spotify.com/show/0q1Pp0r... https://podcasts.apple.com/us/podcast... CHAPTERS 00:00 – Intro to Brayden Flack and recommerce 01:21 – From rugs and storage units to live selling 04:27 – The pivot to food and 17,000 protein bars 07:11 – How Brayden structures his TikTok live auctions 11:39 – Why brands are sleeping on live commerce 17:59 – What products work next and where this is all going
