In fila per l’oggetto del desiderio

People camp out in front of a store to make sure they can buy something, people insult and fight each other while waiting in line, police intervene, injuries. It happened with the latest object of desire (this time launched by Swatch), but we've seen it happen with sneakers, phones, and more. Among the collectors and entrepreneurs of the secondary market, we too are part of it, and our way of consuming and desiring is changing, fueled by marketing strategies that target our psychology. And you, would you ever wait in line for hours to buy a watch, a phone, a pair of shoes?