Influencer | Platitudes #41

What truly makes someone an influencer? In this episode, Leandro Karnal and Gabriela Prioli discuss the meaning of the word "influencer" beyond social media and reflect on topics such as authority, popularity, communication, reputation, and public responsibility. The conversation touches on central questions of our time: is the number of followers synonymous with relevance? Does popularity without content have value? And what good is content without reach? Throughout the episode, they debate the difference between substance and charisma, opinion and knowledge, authenticity and performance—and show why communicating well has become a real battle for space, power, and influence.