Lucid’s Midsize Strategy: Cost Engineering with Cory Steuben

In this episode, Cory Steuben, Director of Cost Engineering at Lucid, takes us inside the strategy behind the company’s upcoming midsize platform. We explore how Lucid is working to bring its signature performance and efficiency to a more accessible segment—without compromising on quality. Cory breaks down the role of cost engineering in shaping vehicle architecture, balancing innovation with scalability, and making smart trade-offs that ultimately define the product. From platform design decisions to the realities of hitting cost targets in a competitive EV market, this conversation offers a rare behind-the-scenes look at how the next generation of electric vehicles gets built. Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality. At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients. Munro - Home of Lean Design https://leandesign.com/ We would really appreciate it if you subscribe to our channel. The more subscribers we have, the more opportunities and teardowns we will be able to bring to you! For more behind the scenes content: X/Twitter:   / live_munro   X/Twitter: https://x.com/MunroAssociates Instagram:   / munrolive   LinkedIn:   / munro-live   LinkedIn:   / munro-&-associates   Inquiries: [email protected] For Exclusive Content Join our Patreon! Patreon:   / munrolive