DA MARCA À REDE: COMO A PROPRIEDADE INTELECTUAL ESTRUTURA FRANQUIAS DE SUCESSO

Successful franchises aren't built solely on good ideas. They are sustained by a solid Intellectual Property strategy. In this Liga em Debate, we explore how brands, know-how, contracts, and intangible assets structure strong, scalable, and competitive networks in the market. Featuring the trio: Débora Araujo Lopes - Lawyer specializing in Business Law and Intellectual Property, Entertainment and Media Law. Founder and President of the Intellectual Property Commission of the OAB Santos (Brazilian Bar Association, Santos chapter). Member of the Intellectual Property Commission of the OAB São Paulo (Brazilian Bar Association, São Paulo chapter). Integration Director of ASPI Santos chapter. Rafaela Vissoky - Lawyer. Specialist in Intellectual Property Law from the University of Lisbon. Founding partner of Rotta Intellectual Property, with a focus on the protection and strategic management of intangible assets. Member of ASPI – Associação Paulista da Propriedade Intelectual (São Paulo Association of Intellectual Property) and part of the entity's panel of Intellectual Property Specialists. Rebeca Estrela - Lawyer and founding partner of Reluz Marcas. Specialist in Intellectual Property Law from PUC Rio and master's student in Intellectual Property and Technology Transfer for Innovation at UFPE. Integration Director of ASPI - PB | PE Chapter.