Ghetto Runways | S3 EP4 — Rich Paul

In this episode of Ghetto Runways, we sit down with the one and only Rich Paul for a real conversation about legacy, culture, and influence. From building one of the most powerful sports agencies in the world to shaping culture far beyond the court, Rich breaks down his journey—his upbringing, the mindset that fueled his rise, and how staying rooted in the culture continues to guide his decisions. We dive into his business ventures, the responsibility that comes with influence, and the fashion sensibilities that have become a signature part of his identity. Rich also talks about his latest collaboration with New Balance, giving insight into the vision behind the shoe, what it represents, and why authenticity matters at every level of creation. This episode is about more than success—it’s about ownership, perspective, and redefining what power looks like in today’s culture. 🎥 Shot by Fabre Studios 🎤 Hosted by Ghetto Runways Tap in. This one’s for the culture. #GhettoRunways #RichPaul #CultureAndBusiness #FashionAndCulture #NewBalance #Legacy #ForTheCulture