Why IT Organizations Need Business Relationship Management

Gary Case, Principal Consultant, Pink Elephant One of the key challenges to most organizations today is a lack of understanding and partnering between the business and the internal or external service provider organization. Often times the service provider is not engaged early enough with the business to define needs and requirements. Business Relationship Management (BRM) is a key process that enhances the relationship between the business and service provider organization. During this Webinar, Gary will identify the key roles of BRM, define the integration and relationship between BRM and Service Level Management and identify key BRM process activities.

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