Building A Life You Love - Not Just A Career - with Briony Cullin

In this episode, Emma sits down with digital marketer and SEO consultant Briony Cullin to explore how trusting her intuition led her through a series of bold career and life changes, and ultimately helped her build a business and lifestyle she genuinely loves. Briony shares her journey from studying and practising law to realising it wasn’t the right fit, a chance trip to Japan that unexpectedly changed the course of her life, and her move to Scotland for love. From navigating a new country and culture to transferring her skills into digital marketing at Yelp, Briony opens up about the challenges and turning points that shaped her path. The conversation also dives into freelancing, managing chronic illness alongside career ambitions, the evolution of SEO, and the freedom that comes with designing work around your life, not the other way around. This episode is a thoughtful and honest discussion about career reinvention, trusting your instincts, balancing health and ambition, and creating a business that supports the life you want to live. Perfect for anyone considering a career pivot, freelancing, or building a more intentional relationship with work. 00:00 Introduction and Early Career Aspirations 00:23 Discovering a Passion for Law 02:40 Challenges and Realisations in Legal Career 04:02 Overcoming Procrastination 08:18 Life-Changing Trip to Japan 09:35 Moving to Scotland for Love 12:35 Career Transition and Volunteering 17:47 Becoming a Lecturer 18:28 Chronic Illness and Career Impact 19:46 Starting a Food Blog 21:54 Working at Yelp 25:17 The Evolution of Digital Marketing 26:35 Discovering the Power of SEO 28:46 The Freedom of Freelancing 30:46 Navigating Health and Work Balance 31:54 Relocating Back to Australia 34:10 Building a Business Across Continents 36:31 The Importance of Self-Reflection 43:21 The Changing Landscape of SEO 50:22 Trusting Your Intuition 54:26 Final Thoughts and Reflections To connect with Briony: https://www.brionycullin.com/ I'm Emma Graham, Career Coach, ex-recruiter, here to help you: 💡 Gain clarity on what’s important to you 💡 Confidently communicate your value 💡 Build a personal brand and a strong network 💡 Take a strategic approach to your next move 💡 Navigate the job market effectively 💡 Build career confidence with a repeatable success blueprint 🌐 Explore my coaching programs and free resources: Website: https://www.egconsulting.au/ LinkedIn: / emmajgraham Instagram: / emmagrahamcareercoach 🎁 Free Resources: 📄 CV Development Guide: https://www.egconsulting.au/cv-advice 📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-... 📅 Book Your FREE Career Strategy Discovery Call: https://calendly.com/emmagrahamconsul... 🔔 Never Miss an Update! Subscribe here: / @emmagrahamcareercoach 📜 Important Information: ⚠️ Disclaimer: We are not responsible for any loss or damage from using our content. Use information at your own risk and perform your own due diligence. © Copyright Notice: All materials are owned by Emma Graham Career Coach. Sharing video links and embedding them is allowed with proper attribution to our YouTube channel. 💖 Spread the Love: 💬 Share this video with friends, family, and colleagues who need career support! 👍 Like the video if you find it helpful 🔔 Subscribe and hit the notification bell for more weekly career inspiration! 📢 Your support truly means the world! 🔥 Related Hashtags: #CareerAdvice #CareerTransition #CareerGrowth #EmmaGraham #LeadershipDevelopment #CareerStrategy #ProfessionalDevelopment #CareerCoachAustralia #JobSearchSuccess #NetworkingTips #MarketingCareerCoach #CreativeCareerCoach ©Emma Graham Career Coach