Into the Pepsiverse: The Insane Man Behind Pepsi's Awful Logo Redesign

Remember when Pepsi changed their logo in 2008? And then everyone made fun of that leaked PDF? Somehow the story is even crazier than you remember. Let's meet the man responsible! A tale of advertising, art history, and oranges awaits us. Drink up. --- Newsweek article: https://www.newsweek.com/crazy-genius... --- Support me on Patreon:   / sjlemme   Check out my website for bonus content and smaller projects: https://sjlemme.com Or read my twitter for poor attempts at humor and too many retweets:   / sjlemme   New Videos Sometimes™