Fernsehwerbung der 70er und 80er: Südwestfunk (SWF) mit den Telemiezen

It shaped my generation: TV commercials! Countless childhood memories are linked to both the colorful cartoons and the advertising breaks in the form of short sketches and episodes: Uncle Otto, the Bavarian Lion, Äffle and Pferdle, the Saarlodris, the Telemiezen and -bären, Professor Balthazar, Ute, Schute, Kasimir, and the Mainzelmännchen were frequent and welcome guests in our living rooms and, for many of us, companions from childhood through puberty and into adolescence. My goal is to preserve these memories and make them accessible to everyone. Accordingly, I naturally have no rights to the image and sound material posted here, nor do I pursue any commercial intentions; I simply want to archive our cultural past. The material shown here was collected by me over ten years in the form of commercials and clips uploaded to YouTube, arranged chronologically and thematically, and standardized in terms of image format. I've taken great care to preserve as much of the era's atmosphere as possible—station identities, transitions, news bulletins, etc.—so that the bygone days of program announcers and filler segments can be rediscovered. So, with that in mind, have fun guessing the commercials with Klementine, Tilly, the Knorr family, the Maggi cooking studio (or Gard Hair Studio), the Melitta and Persil men—because you know what you're getting: Good evening! PS: My thanks go to all the uploaders to whom we owe each and every one of these treasures: Thank you so much, you heroes of digitalization!!!