Most Authors Are Pricing Their Books Completely Wrong

Most authors are pricing their books based on emotion instead of a strategy, and that kind of thinking could be costing them sales, visibility, and long-term growth. In this episode of Red Ink, I break down how book pricing actually works in today’s publishing landscape. With recent changes across platforms like Draft2Digital, Barnes & Noble Press, and shifting royalty structures, it’s more important than ever to revisit your pricing and understand what your numbers are really saying to readers. Your book’s price sends a signal about value, positioning, and professionalism before a reader ever clicks “buy.” In this video, you’ll learn: The current pricing “sweet spots” for ebooks, paperbacks, and hardcovers in the US market What a price anchor is and how to use it to your advantage Why pricing too low can actually hurt your credibility and sales How to approach pricing like a CEO instead of a hobbyist Why you need to revisit your book pricing regularly (especially right now) If you haven’t checked your pricing in the last few months, this is your sign to go back and review your entire catalog. You are not just an author; I want you to remember that you are running an IP business. Start pricing like it. If you want a deeper dive into pricing, distribution strategy, and building a sustainable author business, check out InPrint Academy and the free tools available at Print to Pro. #BookPricing #SelfPublishing #IndieAuthors #PublishingTips #indiepublishing #indieauthor #selfpublishing #howtobeanauthor #AuthorBusiness #KDP #Draft2Digital #IngramSpark #WritingCommunity #RedInk