Bot traffic cost marketers $63B: Which platforms are most risky?

Get your copy of the full report here: https://www.lunio.ai/2026-global-inva... Discover how much invalid traffic is affecting your campaigns: https://www.lunio.ai/talk-to-sales In this video, we highlight the key findings from Lunio's 2026 Global Invalid Traffic Report. Expect to learn: The invalid traffic rates across each major ad platform Which industries are hit hardest by invalid traffic The Google campaign types most impacted by waste Invalid traffic rates by country Why Lead Gen businesses are hit the hardest The Agentic AI perspective (and why ad platforms aren't prepared) Timestamps: 0:00 - Headline figures 1:49 - What is Invalid Traffic? 2:12 - Report methodology 2:39 - Are ad platform filters effective against IVT? 3:22 - Commentary from Lunio CEO, Nick Morley 4:26 - Invalid Traffic rates by Ad Platform 8:37 - Invalid Traffic rates by Google Campaign Type 11:16 - IVT rates in AI Max for Search 12:07 - Invalid Traffic rates by Industry 13:46 - Why Lead Gen businesses are hit the hardest 14:26 - The Agentic AI perspective (ft. Simran Cashyap) 16:35 - Key takeaways from the report 17:49 - What's included in the full report