Tailwind ~ John Buckner

John Buckner joins Tailwind for a conversation on prospecting, persistence, and why great work alone is not enough to grow a business. We talk about the lesson he learned from his father’s land surveying company, why business owners have to “survey for new customers,” how prospecting is really a process of finding promising territory, why rejection should be reframed as yield, and why the sellers who keep digging are the ones most likely to find gold.