Исследования для стратегии — Дарья Травкина, Авито

Link to the presentation: https://cutt.ly/lw5daRc8 00:00 | Introduction 01:55 | Why we decided to write a product strategy 03:05 | What does product strategy mean to us 04:17 | Great strategies aren't written alone: ​​our team 06:09 | Step 0 — Trust and teamwork 07:58 | Step 1 — Self-reflection 08:46 | Step 2 — What would stakeholders like to know about users? 10:41 | Step 3 — Structure and prioritize inputs 12:20 | Step 4 — Consider what research will help get answers 14:12 | Step 5 — Implementation 18:01 | Step 6 — Translating into strategy 20:45 | Question from the presenter: What does a researcher do with a strategy? 23:00 | Question from the presenter: What was the most challenging part of Dasha's work? 24:11 | Viewer question: Regarding JTBD, how did you determine segment potential? 25:50 | Viewer question: Has your strategy really been the same for three years? AvitoTech is a team of Avito engineers. Subscribe to our channel, social media, and blogs to learn more about Avito technologies 👇🏻 VK: https://vk.com/avitotech Telegram: https://t.me/+wU3vnNnqr7JlZDIy Habr: https://habr.com/ru/company/avito Medium (eng):   / avitotech   GitHub: https://github.com/avito-tech RuTube: https://rutube.ru/channel/30462632/ Dzen: https://dzen.ru/avitotech Website: https://avito.tech