The Ecommerce Tune-Up: Removing Friction from the Buying Process

Turning Browsing Visitors into Paying Customers In this webinar, we shift focus from finding you online to buying from you online. We will walk through the customer’s journey step-by-step, looking at your online store through the eyes of a first-time shopper. We aren’t rewriting code; we are identifying the small but costly obstacles that stop a sale from happening. We Will Cover: ● The Shopper’s Path: Auditing how easy it is to navigate from your home page to a specific product. ● The Product Showcase: Ensuring your images, descriptions, and pricing answer the customer's questions before they have to ask. ● The Friction Scan: Identifying unnecessary steps in your checkout process that cause cart abandonment. ● The Trust Check: Verifying that your return policies, shipping info, and contact details are visible enough to give new customers confidence. You will leave this webinar with a fresh perspective on your store’s user experience and a list of simple adjustments to help convert more visitors into buyers. Presented by: Joshua Miller, MSA Small Biz Digital Trainer About Joshua: Joshua brings over 20 years of experience in branding and marketing to the digital landscape. By integrating modern strategies for social media and content creation, he supports businesses in the development and implementation of successful campaigns while effectively communicating with their customer base. He works closely with clients to enhance their online presence, build brand awareness, and achieve sustainable growth. When he isn’t working or with his family, you will likely find him running with his four-legged friend on the streets or trails in Pennsylvania. Get more free small business resources on Main Street America's Small Business Hub here: https://smallbusiness.mainstreet.org/...