Jesse James: Society looks down on blue-collar work

West Coast Choppers CEO Jesse James believes the most fulfilled people are those who work with their hands. In this clip, Jesse opens up about how writing became an outlet for anger in his teenage years—and how craftsmanship, discipline, and storytelling helped him build a life few ever expected. From welding in a garage to becoming a bestselling author, Jesse discusses the inspiration behind his latest book, The Art of the Craftsman, why blue-collar work is deeply undervalued, and the mindset he believes defines real success. #bluecollar #work #books Jesse James' new book, The Art of the Craftsman, is available for pre-order now! Check it out through our affiliate link here: https://amzn.to/45YEC6j Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http://bit.ly/1R1Fd6w Episode debuted nationwide in 2026.