KOTLER E AS PRINCIPAIS MUDANÇAS DO MARKETING NA ATUALIDADE | SALIBI E MAGALDI | #54

🎁 Receive the document sent by Kotler, which helped shape the episode's content: https://bit.ly/podcast_kotler JOIN THE WORKSHOP: DISRUPTIVE INNOVATION IN PRACTICE: https://bit.ly/inovacao_yt In this episode of the "Management of Tomorrow" Podcast, we explore the profound influence of Philip Kotler, the father of modern marketing, on the evolution of marketing. We discuss the fundamental foundations of marketing established by Kotler, the integration of emerging technologies, and the recent changes that are redefining the customer experience. Discover how Kotler's ideas continue to shape marketing and what the future holds for this ever-evolving discipline. Hosted by José Salibi Neto and Sandro Magaldi, focusing on topics such as technology, innovation, management, leadership, strategy, and corporate culture, the "Management of Tomorrow" Podcast is your indispensable tool for facing the challenges of a constantly changing world. 🔔 Don't forget to subscribe to the channel and turn on notifications for more insights and success strategies. 📲 Follow us on Instagram:   / josesalibineto     / sandromagaldi     / gestaodoamanhanapratica   Book Recommendation: My Adventures in Marketing - Philip Kotler 00:21 Introduction 3:14 Philip Kotler's Impact on Marketing 8:14 How Salibi brought Kotler to Brazil 11:42 The 4Ps of Marketing 16:12 The Evolution of Marketing 24:45 Marketing and Artificial Intelligence 29:33 Conclusion 34:58 Book Recommendation #marketing