How to use smell to create unforgettable experiences | Christiane Bausback | TEDxTUMSalon

Our sense of smell has a deep connection to our heart and emotion. So why not integrate smell into designs to create an unforgettable user experience? Christiane Bausback uncovers three specialized layers of how our brains work not only to process the smells in the air around us, but also how we can take our sense of smell a step further, by incorporating smell as a major aspect in future mobility solutions. Will these new approaches allow us to reach the next dynamic dimension of travel? When Christiane Bausback was a child, she wanted to travel the world. Back then, she figured the most efficient way to make it happen was to become a flight attendant. Here’s what actually happened: she ran toward her passions, pursuing a worldwide career doing what electrified her the most—design. As Head of Design and Managing Director for N+P Design, Christiane has a knack for thrilling people and connecting with them on a deeper level. She hopes, in fact, that she can use her work for the good of humanity, as optimal design holds the ability to break down walls and help humans relate to one another. Christiane is a problem-solver, an empathizer, an innovator, a go-getter. She’s always burning for more, whether that means double the caffeine or more sparkle in the sky. As she puts it, “Passions are forever. Go and get excited!” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx