RAVENOL Кто делает? Где делают? Германия или нет? #ANTONMYGT

1. Where did the #Ravenol brand originate? 2. In which countries and at which factories is the Ravenol we buy in Russia produced? 3. Is Ravenol worth the money, and where else is it popular? 4. Bonus: How is Ravenol viewed in Japan, and who buys it there? Raven is German for "Raven." Why is history silent about "Raven?" Official sources related to the Ravenol brand speak of a history that dates back to 1946. From 1991 to 2003, again according to information from the official website, Ravenol was part of the German Fuchs concern. Let's visit the most popular German auto forum, #MOTORTALK, and look for mentions of the RAVENOL brand in the discussions. The first posts discussing the brand appeared in 2004. There were 7 of them. By 2021, Ravenol had been discussed 377 times. 2. In which countries and at which factories is the Ravenol we buy in Russia produced? It's all going to be complicated. Rack your brain. Let's take it step by step: look at the Ravenol can and see the production address listed on the packaging: Jöllenbecker Str. 2, 33824 Werther (Westfalen), Germany. Enter the address into Google Maps, and we see a large hangar at the address, which could theoretically accommodate a small blender refinery. Okay, fine. Let's look at the photos related to this structure on the same page. What do we see? We see the title and some other photos of a completely different location and a completely different refinery. The photo shows the #German_Ölwerke_Lubmin GmbH plant. 1. On the official website of the German Ölwerke Lubmin GmbH refinery, a website clearly designed to blend any brand under its label, the plant's 2021 history states in black and white: "They—the refinery is part of the RAVENOL group and congratulates its SUBSIDIARY company #Ravensberger_Schmierstoffvertrieb GmbH on its seventy-fifth anniversary." Furthermore, in all previous years since 2012, there has not been a single mention of the Ravenol brand or connection between the refinery and Ravenol. Okay, it happens. 2. There isn't a single Ravenol sign, banner, or flag on the refinery grounds. No, that certainly happens. But that only happens when a blender refinery doesn't want to associate itself with any specific brand. Otherwise, they'd cover everything with stickers. For example, there's the small refinery #FUCHS, BP_ITALIA_SPA, #ELLIS_ENTERPRISES, and so on. The principle is that if a blender is firmly established as a single-brand product, then branding within the territory is essential. 3. Is Ravenol worth the money, and where else is it popular globally? The brand's global presence is quite weak. Mainly in Europe, of course. In Germany, it's sold in some chain hypermarkets, but not everywhere, and at independent gas stations not affiliated with any particular brand, and those are very few in Germany. It's extremely rare to find it at service stations in Europe. Very little is sold in countries further afield, such as the US and elsewhere. Mainly through online stores. I've encountered all sorts of rumors about the Ravenol brand on Russian forums. That it was created by a Russian businessman. That it's made exclusively for Russia. And so on. I don't know why some people in Russia have reacted so negatively to the brand; perhaps it's due to the aggressive advertising campaign. Overall, attitudes toward Ravenol in Russia are somewhat ambivalent. The majority of car enthusiasts, however, show little interest in the brand. Regarding sales. In Siberia, Ravenol sells at a rate of a teaspoon an hour. This week, I called about forty different stores, our customers in Kemerovo, Tomsk, Barnaul, and Novosibirsk, asking if they sell Ravenol and how many people are interested in it. They all gave the same answer: either we don't sell it, or we sell it, but very little. People are not interested, or they're very rarely interested. Pros: 1. Ravenol is truly made in Germany from high-quality raw materials and additives. This is supported by numerous positive reviews and the almost complete absence of negative ones. Quality control at all blender factories in Germany is high. That's a fact. 2. The Ravenol brand has a wide range of products to suit every taste and need. 3. Ravenol's PVL line in small containers, from one to five liters, is extremely well protected against counterfeiting, even excessively so. Cons: 1. Marketers clearly exaggerate Ravenol's capabilities, size, and production capacity in Germany. This is an ordinary blender, of which there are several dozen in Germany. 2. The price of many products is most likely inflated. Why? See point number one. Although this applies to more than just Ravenol. 3. The lack of publicly available SDS (Surface Safety Data Sheets) on the Ravenol website. Yes, you can obtain them upon official request, but for any serious company, this is now a mandatory requirement for maintaining its image in the market. Hiding these generally necessary documents is unseemly and very bad form. I would even say it's u...