What is Sales Enablement? And Why You Need the Function in Your Organization

The stigma is gone when it comes to sales enablement. Once the red-headed stepchild, sales enablement has grown into a key part of a successful go-to-market program. Join Danny Wasserman of Databricks in this episode of Closing Time as he talks about all things enablement - from answering the question ‘What is sales enablement’ to the tech stack, paths to an enablement career, and metrics that your enablement team should own. We’ll also delve into when a team is ripe for an enablement leader and how leadership buy-in is key to making this function work for your organization. Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV Connect with Danny Wasserman:   / dannybwasserman   Connect with Val Riley:   / valerie-riley-marketer   00:00 Introduction 00:49 Defining sales enablement 05:56 Getting buy-in 08:38 Key metrics 11:12 Enablement in the sales cycle 13:04 When to establish a team 14:40 Best verticals 15:26 Pathway to a career #salesenablement #b2bsales #salesleadership