Comunicação pública: O mercado bilionário que muitas agências ainda não disputam - PCE #853

The public communication market moves billions of reais annually in Brazil — and is still largely unexplored by many agencies. In this episode, we welcome Professor Edivaldo Barreto to present a market analysis of public communication tenders, showing how much this sector generates, who contracts the most, which states concentrate the most opportunities, and how small and medium-sized agencies can start operating in this segment. The conversation also touches on an essential point: public communication is not just institutional advertising. It involves campaigns, digital communication, press relations, events, strategies for engaging with the public, and actions that strengthen the transparency of Public Administration. 📌 In this video, you will understand: ✅ The volume of the public communication market in Brazil ✅ Who contracts public communication services the most: municipalities, state-owned companies, state governments, and other bodies ✅ Why advertising services require attention to the correct bidding process ✅ The difference between auctions and competitive bidding for advertising, based on Law 12.232 ✅ Which states and regions offer the most opportunities for agencies ✅ How small and medium-sized agencies can start selling to the government ✅ Why data, planning, and knowledge of legislation can become a competitive advantage 💡 The market exists, grows every year, and rewards those who are prepared to see opportunities before the competition. If you work in an advertising agency, digital communication, press relations, events, or institutional marketing, this content can open a new perspective on the public sector. ------------------------------------------------------------------------------------------------------------- 💻 Free Course: Public Bidding from A to Z: Becoming a competitive and results-generating bidder. 🔥 https://rebrand.ly/yt-curso-gratuito Use coupon: ACADEMYGRATIS ------------------------------------------------------------------------------------------------------------- 00:03:00 – How much does the public communication market move in Brazil? 00:08:10 – Who contracts public communication services the most? 00:14:00 – Auction or competition? The mistake many agencies still make 00:19:30 – Which states offer the most opportunities for agencies? 00:25:40 – How to start working in public communication bidding? ------------------------------------------------------------------------------------------------------------- About Forseti: Want to win more bids and increase your business with the government? With over 17 years of experience, Forseti Soluções em Licitação is your ideal partner for bidding solutions. Forseti is the creator of eLicitação, a platform that supports and transforms the bidding process through notices and management of tender documents, proposal registration, bidding robot, chat monitoring, and market and competitor reports. Talk to our experts: https://elicitacao.com.br ------------------------------------------------------------------------------------------------------------- We also recommend:    • #472 Os desafios do PNCP      • Atestado de Capacidade Técnica: como conse...      • #642 - Falhas frequentes em editais      • Envio tardio de documentos na habilitação:...      • #637 - Importância da Planilha de Custos   ------------------------------------------------------------------------------------------------- #PublicCommunication #AdvertisingBidding #GovernmentalAdvertising #PublicProcurement #Bidding #Law12232 #AdvertisingAgencies #PublicMarketing #PublicManagement #GovernmentSupplier -------------------------------------------------------------------------------------------------------------