10 PRINCIPLES AT AB INBEV via Carlos Brito

Coaching and Training: https://bestofmany.com/ --- Our shared dream energizes everyone to work in the same direction: Bringing people together for a better world. The consumer is the boss. We serve our consumers by offering brand experiences that play a meaningful role in their lives, and always in a responsible way. 5:43 Our greatest strength is our people. Great people grow at the pace of their talent and we rewarded accordingly. We recruit, develop and retain people who can be better than ourselves. We will be judged by the quality of our teams. 9:15 Leadership by personal example is at the core of our culture. We do what we say. We manage our costs tightly, to free up resources that will support sustainable and profitable top line growth. 12:42 We are never completely satisfied with our results, which are the fuel of our company. Focus on zero-complacency guarantee lasting competitive advantage. 13:25 We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity. 15:50 We are a company of owners. Owners take results personally. We never take shortcuts. Integrity, hard work, quality and responsibility are key to building our company.