How We Added $100k in Profit for a Real Estate Investor in 17 Days (Exact Google Ads Strategy)

We analyzed a failing real estate investor Google ADS account and found the problem: the algorithm was trained on cheap form fills, not revenue. We cut the vanity metrics and switched the conversion target to signed wholesale contracts.The result? Google Ads for real estate leads stopped burning budget and started scaling. Previous ROI: 4.0x New ROI: 5.7x Timeframe: 17 days It's a 44% lift in performance by changing one setting. This is exactly how we use Real estate lead generation data to train the machine to find high-intent sellers. Timestamps 01:20 client context: 3 markets, $39K/month budget. Overview of the wholesale real estate client. 02:30 The problem: client didn't own the ad account 03:45 Previous agency's numbers: 6-month breakdown 05:00 New results: 5.7x ROAS in 17 days 06:30 Why the vanity metrics look worse, and why that's fine 08:00 The root problem: training Google on form fills, not contracts 09:30 The key move: wiring Salesforce → WhatConverts → Google Ads 11:00 Keywords that actually produced the 4 contracts 13:00 The profit math + what's still a work in progress Contractor Links & Resources: FREE Chat GPT Ads Guide: https://buildauthority.com/chat-gpt-a... Book a FREE marketing audit: https://buildauthority.com/contact-us/ Contractor Facebook Group:   / 7685392924809322   Check out the Builders of Authority Podcast: https://podcast.buildauthority.com/ Follow me on Instagram:   / adamlmcchesney   Follow me on Facebook:   / adam.mcchesney.3   About me: I’m Adam McChesney: an entrepreneur and marketer who’s spent the last decade building and scaling service-based businesses. I’ve been on both sides of the table: running companies myself and helping other business owners grow through smarter, more disciplined marketing. I’m the founder of Builders of Authority, where I work with service businesses to improve visibility, strengthen their brand, and build marketing systems that actually perform over time. Everything I share comes from real experience, what I’ve tested, what’s worked, and what hasn’t. Today, I create content, speak, and have honest conversations about marketing, growth, and leadership, with one goal in mind: helping business owners stop relying on last-minute tactics and start building something sustainable. #MultiChannelMarketing #DigitalMarketing #LeadGeneration #SEO #GoogleAds #ServiceBusiness #MarketingStrategy #PaidAds #FullFunnelMarketing #MarketingCaseStudy