Touker Suleyman Wants Nothing Less Than 50% | Dragons' Den

James Higgins is seeking £150,000 for 6% equity in his company 'Ethical Bedding'. Season 20, Episode 4. Watch Dragons’ Den Now: https://bit.ly/DragonsDenUK An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #BusinessPitch #bedding