Brand Scan Recap: KickCharge Brings the Power to Tommy Mello's Freedom 2024 Event

How can home service companies gauge the overall effectiveness of their current brands? It all starts with a brand assessment ... or as we like to call it here at KickCharge, a Brand Scan. The KickCharge team visited sunny San Diego to provide free Brand Scans at Freedom 2024, hosted by Tommy Mello. Attendees who signed up for Brand Scans were able to meet with our team at a predetermined time to discuss the ins and outs of their current brands. We were fortunate to meet with owners who are thinking about rebranding, as well as folks who have already signed up to work with us and wanted to meet our team in-person! Attendees had the opportunity to speak with specialists across every department including illustration, naming, marketing and account management. Having a full team at Freedom allowed us to assess each brand from every angle, providing attendees with as much value and insight into their brands as possible. Not only did we point out the strengths and weaknesses of each brand, but we also shared the various areas for improvement. For example, one client presented us with a strong company name and a thematic logo that was heading in the right direction. But the minor details in the mascot's facial expressions created a feeling that was foreboding rather than friendly. It was a great example of a solid theme that was falling short due to poor execution. Terri Lynne Briggs, our executive vice president, pointed out how subtle changes to the logo could change the trajectory of the brand entirely. Want to see what a KickCharge Brand Scan looks like? Go behind the scenes with us and listen to some of the fantastic conversations we had with this year's Freedom attendees. Interested in rebranding with KickCharge or want more information about us?: https://www.kickcharge.com/ Get a copy of Dan Antonelli’s book Branded Not ‘Blanded’: https://shorturl.at/Xg2el Watch this video of Dan speaking at Tommy Mello's Home Service Freedom to learn how to build a great brand:    • Building a Badass Brand With Dan Antonelli...   Rebranding works, but don't take it from us! Watch this video from a former client and see their rebranding journey/results for yourself:    • The Importance of Going to the Pros: Frost...