The Story of the Why So Serious ARG | BatFacts : Batman History Ep. 29

#Batman #DarkKnight #WhySoSerious Welcome back to BatFacts. This episode I'm talking about 42 Entertainment's "Why So Serious" ARG, the viral marketing campaign that introduced the world to The Dark Knight. I was lucky enough to participate in a few of these events back in the day, so it was fun to revisit such an exciting time. For even more on the Why So Serious campaign, I found these two resources invaluable: batman.wikibruce.com - A wiki that was built over the course of the campaign by participants whysoseriousredux.com - a more recent archive of WSS material If you liked the video, please consider giving it a like, or sharing it with a friend or group who like Batman. I post these on Reddit under r/Batman on the day of their release, and a simple up-vote or repost is another great, free way to support. I’m on Instagram and TikTok as “BatFactsVideos”, follow me for regular posts on Batman news, episode clips, collection pictures, and periodic updates on videos. Come say Hi! Hit the subscribe button for more deep dives into Batman lore, each video essay focusing on a specific topic, storyline or character from the Dark Knight’s rich history. You know how it works. Thanks to everyone who has checked out any of my videos or supported BatFacts in any way. It means the world to me. Batman, and all related characters, imagery and the like are copyright DC Comics and Warner Bros. 00:00 Intro 00:40 The Casting of Heath Ledger 01:56 Year Zero ARG 03:07 WSS's Inception 4:50 Joker Revealed 5:35 SDCC 2007 9:28 Joker Recruits 11:01 Bat Tangent - Working Titles 12:01 The Gotham Times 13:16 The Printable Credentials of Jake Karnassian 14:25 CAKES 16:33 I Believe in Harvey Dent 18:05 - Bowling Balls 20:32 - Gotham Tonight 22:37 Overture 23:38 Outro