Why clarity beats volume in internal comms with Emily Esposito

In this episode of The EX Conversation, Kaz sits down with Emily Esposito, Senior Sales Communications and Events Specialist at Boston Beer Company, to explore what it really takes to cut through the noise and support employees with clear, actionable communication. Drawing on her experience working closely with sales teams, Emily shares how Boston Beer Co rethought their approach to communication — and turned one of their least engaged audiences into one of their most engaged. They unpack the difference between communication that gets seen and communication that actually works, why clarity matters more than frequency, and how aligning messaging to real-world use cases changes outcomes. Emily also shares the thinking behind Brew Hub — their intranet designed around frontline needs — and what it takes to drive meaningful adoption in fast-moving environments. This episode is especially useful for internal comms and EX leaders trying to simplify complex messaging, reach distributed or deskless workers, and move beyond surface-level engagement metrics. If you’ve ever felt like your comms are being seen but not understood, this conversation will resonate. 🎧 Enjoy the episode and thanks for listening.