3-part process to get better leads on Google Ads (w/ Chris Cabaniss)

Learn how to set up + automate offline conversion tracking in Google Ads with Patrick Sam 👉🏻    • Google Ads offline conversion tracking: Se...   Hey, PPC practitioner/agency owner... I'm Ed, I'm good with ads. Get my free training and scale Smart Bidding for any account. 👉🏻 https://edleake.com/ I also sell God Tier Ads, a Google Ads framework with done-for-you processes to simplify account management and get consistent, reliable results. Join thousands of PPC professionals who've increased conversion rates by up to 145%, eliminated confusion and saved hours with our always-updated system. 👉🏻 https://edleake.tv/ytgta ————— Lead gen on Google Ads has always been a bit tricky. For years, junk leads and spam have managed to slip their way through most filters, causing advertisers to pay for low-quality clicks and driving up acquisition costs. But since the advent of newer automation technology like Smart Bidding and Performance Max, the rate of junk leads in Google Ads has only gone up. Fortunately there are ways to mitigate this infiltration, chiefly setting up better first-party data collection and feeding those funnel stages back into Google Ads, thereby teaching the machine learning what actually good leads look like for your business. In this video, Chris Cabaniss of Falcon Digital Marketing walks us through: • His 3-part process to track conversions and lead quality • First-party data setup tips for small and large budgets • The impact of automation, conversion values and value-based bidding • How to study and judge your first-party lead data (CRM, call recordings, etc) We also talk about the things consultants and agency owners can do to improve service delivery and quality of life. ► If you enjoy this video, give Chris a follow:   / chris-cabaniss   ► Learn more from Chris:    / @falcondigitalmarketing   ► Work with Chris on Google Ads management: https://falcondigitalmarketing.com #googleads #adwords #offlineconversions #conversiontracking #firstpartydata #paidsearch #ppc #agency #ppcagency #googleadsagency #payperclick #ppccampaign #agencyowner #godtierads #edleake #ai #generativeai #digitalmarketing #ppcmarketing #ppcmanagement