AI Creative Direction Is Here: Jamey Gannon

Jamey Gannon is a creative director and Maven instructor teaching designers how to control AI like a creative director. She's running brand sprints, directing image models, and building her own tools while she does it. This conversation covers whether you can actually teach AI taste, the inputs most designers miss when evaluating AI tools, why she took an "AI sabbatical" to get good, and the five-principle framework she uses to direct image models. Want to become an AI Creative Director? Get 10% off Jamey's next cohort with promo code TOMMY here: https://bit.ly/4tJ9nF7 Get the UX Tools Newsletter (written by me) Join 100,000+ designers for weekly insights on creative software and the people shaping it: https://uxtools.co CHAPTERS: 0:00 — Cold open: AI is not magic 0:20 — The rise of AI creative directors 1:42 — Can AI learn taste? 4:30 — What most people miss about prompting 7:58 — Brand sprints, speed, and taste 13:01 — How AI fits into real client work 15:37 — A mood-board tool built with AI 22:00 — Jamey's daily creative stack 27:21 — How she found time to learn AI 31:08 — The one-click AI myth 38:39 — Visibility, distribution, and getting chosen 42:00 — The split between brand and product designers 46:04 — Pricing AI-assisted creative work 49:08 — The AI Creative Director framework 56:01 — Why being remembered matters LINKS: Maven (AI Creative Director course): https://bit.ly/4tJ9nF7 LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/episode/1d3t... FOLLOW ME: X / Twitter: https://x.com/designertom LinkedIn:   / tommygeoco