Motherhood, Money & Entrepreneurship with Willful CEO Erin Bury

Can you build a successful business, raise a family, and protect your wellbeing without burning out? In this episode of Wild & Well, I’m joined by Erin Bury, Co-Founder and CEO of Willful, to explore the realities of motherhood, entrepreneurship, financial wellbeing, and leadership. Erin shares her unconventional journey from journalism into tech startups and entrepreneurship, along with what she’s learned about taking risks, validating business ideas, and building a company without fitting the stereotype of a “born entrepreneur.” We also dive into the emotional and mental load mothers carry, even within supportive partnerships, and discuss how parents can model healthy values around money, work, ambition, and balance for their children. This conversation is honest, practical, and deeply relatable for parents navigating careers, business ownership, family life, and financial planning while trying to do it all with intention rather than perfection. In this episode, we discuss: -Motherhood and entrepreneurship -Financial wellbeing for families -Balancing business, leadership, and parenting -The invisible labour and mental load of motherhood -Women in business and female entrepreneurship -Teaching kids financial literacy and money skills -Raising financially confident children -Estate planning and why every family needs a will -Building wealth and financial security for families -Entrepreneurship for women and mothers -Work-life balance and burnout prevention -Parenting, ambition, and personal wellbeing Erin Bury is an entrepreneur, startup advisor, writer, and the Co-Founder and CEO of Willful, an online estate planning platform helping Canadians create wills and protect their families. Named one of The Globe and Mail’s Changemakers in 2025, Erin previously worked as a journalist and technology marketer before launching Willful. She secured a deal for the company on Dragons' Den and now writes about parenting and personal finance for The Globe and Mail. Wild and Well with Dr Hilary Claire is a podcast dedicated to holistic health for moms, optimal health for women, postpartum recovery, and children’s wellness. We explore everything from gut health to pregnancy, functional health for women and postpartum wellness to nervous system regulation and motherhood burnout. Each episode offers practical tips for self-care for new moms, guidance on picky eating and parenting, and strategies to support your family’s natural kids’ health, so you can feel healthy, strong, and vital in motherhood while creating a foundation for lifelong wellness. #Motherhood #Entrepreneurship #FinancialWellness #FinancialLiteracy #WomenInBusiness #MoneyMindset #Parenting #WorkingMoms #WomenEntrepreneurs #EstatePlanning #FinancialPlanning