SaaS Keyword Research: George Chasiotis (MINUTTIA)

Join guest speaker George Chasiotis, Managing Director of MINUTTIA, shared how to perform keyword research for your SaaS company by breaking down his step-by-step process using a hypothetical scenario. Check out George’s slides and grab a copy of his templates here. Links to additional resources & slides: https://www.clearscope.io/webinars/sa... Timestamps: 0:00 George takes the floor 2:53 Keyword types of SaaS companies 7:13 Keyword strategy dimensions 7:25 Dimension #1: Keyword by company stage 9:25 Dimension #2: Competition 12:05 Dimension #3: Keyword strategy objectives 17:37 Dimension #4: lifecycle journey in acquisition stage 22:03 Keyword research process 23:53 Step #1: Seed, semantic, and branded terms 25:29 Step #2: Two categories of competitors 26:36 Step #3: Organic search and business competitors 33:56 Role-based keyword research 37:32 Heuristic SEO 39:07 Algorithmic vs Heuristic SEO 50:01 Q&A Subscribe for more videos on content and SEO. https://www.youtube.com/clearscope?su... About George Chasiotis: George is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. Connect with George on LinkedIn:   / georgioschasiotis   Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?su... Twitter 👉   / clearscope   LinkedIn 👉   / clearscopeio   Email 👉 https://share.hsforms.com/19TFY9Fk8Tv...