Iggy Azalea on branding, crypto, and taking big risks | Rapid Response

Rapper and musician Iggy Azalea wants you to know that her crypto token $MOTHER isn’t just another ‘pump and dump’ celebrity crypto play. She believes in the future of cryptocurrency and the potential for fostering a new engaged community of followers — or ‘stans’ as she calls them. Azalea sits down with Rapid Response host Bob Safian to reveal why she retired from music and made the pivot into cryptocurrency, as well as founding an online gifting platform and telecommunication company. For any business looking to strengthen their brand around human connection, Iggy shares valuable advice for taking advantage of this digital age. Chapters 00:00 Introducing Iggy Azalea 01:22 Why Iggy Azalea retired from music 02:54 How Iggy Azalea got into the world of cryptocurrency 04:04 Inside Iggy's crypto coin $MOTHER 06:09 Navigating the volatility of crypto markets 07:29 How the U.S. presidential election impacts crypto 08:47 Dissecting the differences in music fandom and crypto communities 11:10 The power of polarization in branding 15:07 Revamping the telecommunications industry 18:41 Creating the DreamVault platform 22:16 Thriving in male-dominated industries 24:26 What's at stake for Iggy Azalea? 🎧 LISTEN TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4xeCvuJ... 💻 LEARN MORE Our website: https://rapidresponseshow.com ⚡JOIN OUR COMMUNITY LinkedIn:   / 102897258   Facebook:   / rapidresponseshow   Instagram:   / rapidresponseshow   X:   / rapidresponsehq   TikTok:   / rapidresponseshow   💡ABOUT US The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders (from companies like Airbnb, Uber, and Apple) navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian. With guests like Airbnb's Brian Chesky, celebrity chef José Andrés, and former Apple executive Angela Ahrendts, Rapid Response features recognized leaders and under-heard industry voices speaking candidly on their approach to the latest cultural shift. Topics range from Covid-19 and remote work to Russia's invasion of Ukraine and the Israel-Palestine conflict. #business #businessnews #entrepreneur #entrepreneurship #rapidresponse #businessleadership #leadership #leader #ceo #csuite #economy #mastersofscale #mastersofscalesummit #rapidresponse #crypto #cryptocurrency #iggyazalea #bitcoin #branding