電商巨頭，2026上半年全都G了！【Tony幫你做功課】#電商tony #行銷 #電商 #統一 #PChome #網路家庭 #MOMO #富邦媒

Keep Making Money | E-Commerce Profit Decisions* course is now crowdfunding: https://hi.sat.cool/K7EeC Enter the discount code "電商Tony350" for an extra NT$350 off! You can't out-spend, out-hire, or out-ship the giants—but you absolutely can out-*decide* them. In this episode, we take stock of the first half of the year, and it turns out the major e-commerce giants are each dealing with their own headaches—which is exactly the rare breathing room that small brands have been waiting for. *Keep Making Money | E-Commerce Profit Decisions*, taught by Lee Chung-ju—the straight-shooting "honest broker" of the e-commerce world and founder of Lovehome—will help you build an e-commerce decision-making system that won't crash and burn! 💡 From product selection and sales channels to brand building, every stage comes with its own dedicated framework for making the call ✨ Spanning 6 major topics ╳ brand interviews—seven business owners open up and pull back the curtain on the industry's inside secrets The crowdfunding promotion is on now—enter the discount code "電商Tony350" for an extra NT$350 off! 👉 Get the course here: https://hi.sat.cool/K7EeC ----- 🚀 | Support E-Commerce Tony Chen in making more great videos:    / @cyberbiztony   🚀 | Subscribe to the channel: https://reurl.cc/VW52VZ Uni-President & PChome's Big Turnaround | MOMO's Acquisition Crisis | Coupang's Backyard on Fire | Shopee Closing In on FamilyMart We're only halfway through 2026, and the deck has already been reshuffled several times in Taiwan's four-way e-commerce showdown. After Uni-President took control of PChome and rolled out "Hyper-Speed Delivery," PChome Online—which had been bleeding money for four straight years—finally hit a turning point in Q1, with revenue up 7.1% year-over-year and losses narrowing. Carrefour is officially rebranding in July (rumored to be "Le Jia Kang"), and Cosmed has claimed the top spot among drugstore chains with 600 stores. MOMO, by contrast, posted just 0.7% year-over-year revenue growth in Q1—growth has clearly slowed—and Tsai Ming-chung is calling for acquisitions, vowing to climb back to the "thousand-dollar stock" club, even as multiple international giants close in. Coupang, weighed down by a data-breach scandal that has wiped out 40% of its share price over the past year, has no bandwidth to focus on Taiwan; Shopee, meanwhile, has shifted its focus to Brazil and Southeast Asia, holding its ground in Taiwan through aggressive store expansion (aiming for 4,000 smart pickup stores by year's end). When the giants are all distracted, it's a rare window for homegrown e-commerce to catch its breath. This episode is held together by one core idea—what decides who lives and who dies is never capital or talent, but *decisions*—and why, in the end, you have to build a "doghouse" of your own: your brand's official website. After watching, you'll clearly understand: 1) The actual battlefield situation and real financial figures for Uni-President, MOMO, Coupang, and Shopee in the first half of 2026 2) Why MOMO is in such a rush to make acquisitions, why Coupang can't afford to focus on Taiwan, and why Shopee is turning its gaze overseas 3) How the giants' wins and losses all come down to that one word—"decisions"—and how small brands can win simply by making fewer mistakes 4) Why a brand's official website (member remarketing) is the key to cutting ad spend by 30%–60% and holding onto your profit margins 5) Why "there's no place like your own home," and what local sellers should be doing during this window of opportunity 🎥 Video Chapters --- 0:00 Intro 0:51 Uni-President & MOMO Roundup 5:11 Coupang & Shopee: Where Things Stand 7:50 What the Giants Teach Us: Decisions Decide Everything 16:08 Sponsored Segment: E-Commerce Profit Decisions Course 22:07 Gossip Time --- #UniPresident #PChome #PChomeOnline #MOMO #FubonMedia #TsaiMingchung #Coupang #酷澎 #Shopee #蝦皮 #LeeChungju #Lovehome #ECommerceTonyChen #Carrefour #LeJiaKang #Cosmed #MianduoYun #ECommerceProfitDecisions #BrandWebsite #MemberRemarketing --------------------------------------------------------------------------------​ ★ Don't Miss These Popular Videos ★​ -------------------------------------------------------------------------------- ​ ‣‣ Shopee's Same-Day Delivery Goes Live, Triggering a Mass Exodus!    • 【電商情報戰】蝦皮當日到貨上線！對消費者有利，但將會引發改賣家逃難潮？#電商tony...   ‣‣ New to Shopee—When Should You Cut and Run?    • 【電商情報戰】新手做電商，蝦皮還是首選嗎？月營收破 10 萬必做這件事，提前避開平台...   ‣‣ MOMO's Revenue Tanked—Who's to Blame?    • 【電商情報戰】MOMO 的2025 Q1營收首見年減1.8%，營業利益暴跌45%！電...   -------------------------------------------------------------------------------- ​