Performance Marketing: What Founders Need to Know

Navigating in the constantly evolving marketing-tech ecosystem can be a bit of a struggle. We have gathered a highly experienced performance marketing team consisting of Eva Leach from Lifesum, Christian Meerman from Cherry Ventures and Gessica Bicego from Blinkist to share their best tricks and tips on what are the crucial things founders need to know about performance marketing. The discussion will be led by Stewart Rogers, Analyst-at-large at Venture Beat. -- In 2018, Slush brought together 20,000 attendees, including 3,100 startups, 1,800 investors and 650 journalists from over 130 countries. The cold and dark Helsinki welcomed these tech-heads to celebrate on Dec 3-5, 2018 with hundreds of side-events and activities around the city. Slush 2018 in pictures: https://www.flickr.com/photos/slushme... Website: http://www.slush.org Facebook:   / slushhq   Twitter:   / slushhq   Instagram:   / slushhq   Linkedin:   / slush   Slush Tokyo: http://tokyo.slush.org Slush Shanghai: http://shanghai.slush.org Slush Singapore: http://singapore.slush.org Intro videos by: VAU (http://vau.company) VELI.fx / Veli Creative (http://velicreative.fi) Slush is a non-profit event organized by a community of entrepreneurs, investors, students and festival organizers. Slush has grown from a 300-person event to become the leading event of its kind in the world. The philosophy behind it has remained the same: to help the next generation of great, world-conquering companies forward.