DEL ARMARIO AL HOGAR: ADN DE MARCA QUE CONQUISTA NUEVOS TERRITORIOS

This panel explores how brands with a strong DNA are finding a strategic way to expand their portfolio in the home category without diluting their identity, but rather amplifying it. The discussion will show how a coherent brand narrative, recognizable aesthetic codes, and a clear value proposition allow brands to translate their style, quality, and purpose into new uses within the home, generating growth, differentiation, and loyalty. With: Laura Casas - Founder and Creative Director of Laura Casas Studio Sofia Arango - Knowledge Coordinator at Inexmoda Juan Pablo Socarrás - Founder of Socarrás