World Champion One Year. Paralyzed the Next. The Real Jerome Davis Story | Ep. 1

Before Jerome and Tiffany Davis built Davis Rodeo Ranch and became one of the most recognizable couples in bull riding, Jerome was a young cowboy from Archdale, North Carolina, chasing one dream: becoming a world champion bull rider. In episode one of This Cowboy Life, Jerome and Tiffany look back on Jerome’s early years in rodeo, his first bull ride, the injuries that came with the sport, and the relentless drive that carried him to the top of professional bull riding. Jerome shares how he went from riding horses through a sale barn in Siler City, North Carolina, to winning the 1995 PRCA World Championship and becoming one of the toughest bull riders in the country. Tiffany also shares what it was like loving a bull rider before the world titles, before the fame, and before everything changed. From Jerome’s not-so-polished proposal at Service Merchandise to life on the road, their story shows the humor, grit and sacrifice behind the cowboy lifestyle. The episode also explores the danger of bull riding, including the friends Jerome lost in the arena, the death of Brent Thurman at the National Finals Rodeo, and the reality that every cowboy knows the risk when he climbs into the chute. Jerome reflects on the 1998 season, when he was riding better than ever, chasing a PBR World Championship, and feeling like nothing could buck him off. Then came March 14, 1998, in Fort Worth, Texas. Bad weather, a late arrival, a security delay, and a bull named Knock 'Em Out John all led to the ride that changed Jerome and Tiffany’s lives forever. This is the story of how Jerome Davis became a world champion, how Tiffany Davis stood beside him through the climb, and how one gate opening changed everything. Follow Dirty Mo Rodeo: YouTube: @DirtyMoRodeo TikTok: @DirtyMoRodeo Facebook: @DirtyMoRodeo Instagram: @DirtyMoRodeo X: @DirtyMoRodeo This Cowboy Life started as a three-part documentary series, but Jerome and Tiffany’s story doesn’t end there. The series continues as a podcast, where two people who have lived one hell of a life talk about what that life actually looks like day to day. The ranch, the bulls, the marriage, coaching the Carolina Cowboys, and everything that comes with it. All of it, unfiltered. Starting July 9th. Additional footage and images provided by PBR, PRCA, Carolina Cowboys, Harold Hinson, and Davis Rodeo Ranch. You’re watching Episode 1 of This Cowboy Life. Watch the full three-part docuseries here:    • This Cowboy Life