Fake AP x Swatch Watches Are Flooding the Market

Audemars Piguet just made the biggest mistake in luxury watch history. The rumored AP x Swatch collab has collectors furious, and many believe this could permanently damage the exclusivity of the Royal Oak brand. In this video, we break down why the internet is saying “it’s over for AP,” how this compares to the MoonSwatch craze, and why luxury brands risk destroying their image chasing hype.