Будущее АЛКОГОЛЬНОЙ ИНДУСТРИИ в России! / Максим Каширин о партнерстве, трендах и винных мошенниках

Application to join the EVOLUT business community 👉 https://evolutclub.com/ Insights from Maxim Kashirin in one file – save and apply! 👉 https://t.me/kuchment Service for clients with special status https://simplewine.ru/prive/ Hello everyone! I'm Mikhail Kuchment, an entrepreneur and businessman with many years of experience, co-founder of the Hoff hypermarket chain, and investor. In this new podcast episode, Maxim Kashirin, President of Simple Group, which has maintained leadership in the Russian wine market for 30 years, will share insights on successful wine distribution, discuss current trends in the wine business, and explain how to effectively build marketing and trust in the product. We'll discuss why wine is consumed less frequently than other alcoholic beverages, how to choose the best channel for selling wine, and what steps are essential for business success. Maxim will also share his experience creating and promoting the Simple Wine brand and explain how to build relationships with clients and partners to achieve stable growth. We'll also cover important topics such as import substitution, artificial intelligence in the wine business, and distinguishing good wine from counterfeit. How to open a wine shop from scratch? How to create a unique product and build customer trust? What are the main alcohol consumption trends today? Watch until the end to find out! And subscribe to the channel for even more about business and entrepreneurship. Write in the comments which wine brands you trust most? #business #entrepreneur #entrepreneurship #distribution #simplewine #wine #winetrade #mikhailkuchment 0:00 – Guest introduction 1:04 – What's the episode about? 1:35 – The Alcohol Market in Russia 3:47 – The Average Price of a Bottle of Wine in Russia 6:07 – The Main Wine Sales Channels. How Are the Segments Distributed? 8:57 – Why Do People Drink Wine Less Than Beer and Vodka? 13:33 – How to Understand Your Customer and Develop Your Marketing Strategy? 14:27 – Simple Group in Numbers 19:27 – “I Believe in Customer Modernization and New Discoveries” 21:15 – The Basic Rules of a Successful Distributor 28:00 – How to Build Trust in a Product? 29:38 – About the Book “Blue Ocean Strategy” by Kim Chan and Renée Mauborgne 30:22 – What’s Unique About Maxim’s Strategy 31:08 – How Was “Simple Wine” Created? 34:11 – The Role of Own Retail and Direct Sales in B2B Business 35:42 – No Brand in Wine? 39:04 – Does Simple Group have any competitors in distribution? 40:55 – How does customer growth affect company branding? 46:21 – The main difference between supermarkets and specialty stores 49:19 – “It's important for retailers that products fly off the shelves” 50:25 – How does the development of one chain influence the expansion of the entire market? 53:04 – How to choose the best partner for your product? 54:25 – Why aren't there any online alcohol sales yet? 55:13 – Key alcohol consumption trends 55:52 – “Nobody wants to be drunk these days” 56:25 – Why has the trend toward non-alcoholic beverages emerged? 59:53 – Are good wines being counterfeited? 1:04:05 – “People can't tell the difference between a defective wine and a bad one” 1:08:01 – What is the markup on wine in restaurants? 1:09:30 – How to save money on wine without sacrificing quality? 1:10:54 – How to choose the right wine? Lifehack from Maxim 1:13:26 – Question from the audience: How much does good wine cost? 1:15:33 – Artificial intelligence in the wine business 1:17:32 – The future of the alcohol industry in Russia. Forecasts for 2050 1:23:41 – The main secret of a smart partnership. Maxim on Anatoly Korneev 1:26:53 – EVOLUT entrepreneurial community 1:29:53 – Import substitution in Russia. What share of Russian wines? 1:33:02 – “You can't grow grapes on just any land” 1:36:35 – Planning a repeat podcast for 2050 1:37:08 – Does the government support the development of winemaking? 1:39:50 – Can you name the top 3 wine brands? 1:40:34 – Dinner with Vladimir Vladimirovich. What wine would Maxim order? 1:42:02 – 3 success factors on a napkin 1:44:33 – Advice for aspiring entrepreneurs 1:46:07 – Summary