Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair

Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back more than a century ago, but for the last 50 years the two companies have been feuding through television commercials. Watch and see how the rivalry has changed over the years. Columbia Business School’s Center on Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Learn more about our education programs, research partnerships, and events at http://gsb.columbia.edu/globalbrands Still haven’t subscribed to Vanity Fair on YouTube? ►► http://bit.ly/2z6Ya9M ABOUT VANITY FAIR Arts and entertainment, business and media, politics, and world affairs—Vanity Fair’s features and exclusive videos capture the people, places, and ideas that define modern culture. Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair