How An MSP Built £8m Of Recurring Revenue

Let me introduce you to an MSP owner who built his business from nothing to £8m annual recurring revenue. He reveals the marketing that's worked the best for him and what he would do today if he was growing an MSP from stratch. 0:00 From zero to £8m: what really drove MSP growth 2:05 Which MSP marketing actually worked? Mit Patel’s hindsight 3:06 How specialising in verticals transforms MSP marketing and sales 6:20 Using MSP client pain points and reviews to design irresistible offers 8:42 How to get your MSP's sales and marketing team thinking like growth leaders 10:41 If I launched a new MSP today, here’s how I’d grow fast 14:55 Are your MSP trust signals broken? The story behind Assurix 16:34 How a live cyber resilience trustmark helps MSPs win better clients 👋 Hi, I'm Paul Green, the world's go-to Managed Service Provider (MSP) marketing expert. Find out more about me and how I can help your MSP ⬇️ Looking for more clients? My MSP Marketing Edge service is trusted by 700+ ambitious MSPs worldwide: 📈 https://www.mspmarketingedge.com Get your free MSP Marketing magazine: 📖 https://www.mspmarketingedge.com/free... This video is taken from my weekly MSP Marketing podcast. Audio links: 🎧 https://www.mspmarketingedge.com/podc... Connect with me on LinkedIn:   / paul-green-msp-marketing   Join me and over 2,000 fellow MSPs in the Facebook group:   / mspmarketing   Check out my blog: 👨‍💻 https://www.mspmarketingedge.com/lear... Subscribe and watch the other MSP growth videos on my channel:    / mspmarketing   Email me: ✉️ [email protected] #msp #managedservices #managedserviceprovider #mspmarketing #itserviceprovider #itcompany #marketingstrategy Featured guest: Mit Patel is the Founder and CEO of Assurix, a UK platform that helps Managed Service Providers (MSPs) prove cyber security and operational maturity through continuous, evidence-based assurance. A former MSP owner, he’s focused on raising professional and security standards across the MSP industry.  Connect with Mit on LinkedIn:   / mit-patel-7334ba   And visit his website: 🌐https://assurix.com/