Maximizing the Tech Investments You've Already Made

You've already spent a fortune on software. Are you actually using it? In this Friday 15 episode, Brian Beck and Andy Hoar dive deep into one of the most shocking statistics in B2B tech: 53% of SaaS licenses held by large enterprises sit completely unused. We're talking about wasted millions in technology investments. Our special guest is Dale Edman, VP of eCommerce and Shopper Marketing North America at Lipton Teas and Infusions, who shares practical strategies for maximizing the technology you've already purchased—and why most companies are leaving money on the table. What You'll Learn: ✓ The critical first step: Figuring out what technology you actually own ✓ Why the handoff between evaluation and procurement breaks down ✓ How to have the right conversation 60-90 days before your contract renews ✓ The hidden problem of overlapping technology systems (and the real cost of having two PIMs) ✓ How to avoid buying shiny new features your team can't actually execute on ✓ Why trade-offs are necessary when consolidating technology investments ✓ How vendors are converging to serve both B2B and B2C needs Real-World Example: Dale shares how Lipton Teas initially had an enterprise PIM with 250,000 products plus a separate marketing-focused PIM (Salsify) to handle content needs for different retailers. The result? Overlapping systems, higher costs, and lost functionality when they finally consolidated. Key Takeaway: "You can't get excited about the shiny new toy if you don't have the team capacity to actually use it." Topics Covered: Maximizing existing tech investments The $1 trillion software spending problem PIM systems and content management Vendor evaluation and contract renewal strategy B2B and B2C convergence in technology Team capacity and execution Running leaner with more efficiency About Our Guest: Dale Edman brings decades of B2B e-commerce experience to this conversation. At Lipton Teas and Infusions (owned by Pepsico), he oversees the entire online business while managing the convergence of B2B and B2C commerce strategies. New to Master B2B? Start here with our Friday 15 Podcast Playlist -    • Friday 15 Podcasts   Learn more about Master B2B's community and events for B2B eCommerce practitioners - http://www.masterb2b.com Join the largest online community for B2B eCommerce practitioners - the Master B2B Forum. It's free to join at http://www.masterb2b.com/forum We hope we'll see you at one of our upcoming events - see them all at https://www.masterb2b.com/future-events/