GenAI, Fake Experts and the Fight to Keep PR Human | Alex Cassidy

Steve and Lou are joined by Alex Cassidy, Managing Director of NeoMam, for a special bonus episode of the Digital PR Podcast, hosted live at Propellernet HQ. They discuss generative AI, fake experts and the fight to keep PR human. Alex shares why NeoMam has kept generative AI out of its workflows, the story behind the fake experts investigation with Press Gazette, and what the shift towards subscription media means for the future of digital PR. 00:00 - Introduction and Welcome Back 01:43 - Neomam's Stance on Generative AI 04:47 - Efficiency, Scale and the Case Against AI Workflows 07:11 - Red Flags: Accuracy and Originality 10:41 - AI Assisted vs AI Generated 17:35 - What Clients Are Actually Asking About AI 19:38 - Junior Talent and the Skills at Risk 26:22 - The Joy of the Work and Why It Matters 30:26 - The Fake Experts Investigation with Press Gazette 37:01 - Dog Astrologists and Where You Draw the Line 40:23 - Self-Regulation and Industry Standards 42:33 - The Future of Press and Digital PR Check out the full transcript here: https://www.propellernet.co.uk/the-di... – About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences. To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review. The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. To check out our socials and other useful links click here https://linktr.ee/propellernet_