КАРШЕРИНГ: МИЛЛИАРДНЫЙ БИЗНЕС БЕЗ ПРИБЫЛИ | ЦЕНА УСПЕХА

How did it happen that a business with billions in revenue barely makes any money? In this episode, we examine carsharing from the inside: from a convenient product to a difficult and unprofitable model. We show the real economics of a single car, explain where the money goes, and why companies are in debt. We discuss fines, conflicts with customers, and deteriorating service. The story of how a perfect idea turns into a complex and unstable business. === Timecodes: 00:00 - 00:41 What's this episode about? 00:42 - 02:51 How carsharing became a necessity 02:52 - 04:24 Why not a taxi? 04:25 — 04:58 The Main Paradox of Car Sharing 04:59 — 07:02 How the Business Model Works 07:03 — 07:43 Car Sharing Is a Symbiosis of Businesses 07:44 — 09:57 The Unprofitability of the Model: The Example of Delimobil 09:58 — 12:58 Customer Experience 12:59 — 14:55 Car Sharing Still Hasn't Solved This Problem === More about success and failure stories: The Price of Success — @cost_of_success