Channel 4 - 2023 Rebrand Montage (4creative)

From 4creative on Vimeo: https://vimeo.com/4creative What are your opinions on the refresh? Personally, I appreciate the quirkiness of the idents and I get what it’s going for, but it just doesn’t feel like Channel 4. Compared to previous brandings of this channel which have held an impact for many, it’s almost like this is a letdown. Especially the fact that it’s all streaming-centred. However I guess it suits considering the way their programmes are going (Late Night Lycett can fuck off.) Guess we’ll just have to wait and see…